Winning the SBS Award & A Trip to the ICC Birmingham
19 March 2026

Winning the SBS (Small Business Sunday) Award by Theo Paphitis was a huge milestone for us at Simplifying Cleaning and a proud moment for the whole team. Being recognised by Theo Paphitis for the work we’re doing was both unexpected and incredibly rewarding, highlighting the standards we’ve worked hard to build since day one.
In February, we had the opportunity to attend the SBS Winners Event at the International Convention Centre in Birmingham. From the moment we arrived, the day was full of energy, with hundreds of small business owners coming together from across the UK. The event included inspiring talks, practical business advice, and plenty of opportunities to connect with other winners, all of whom had their own unique stories and journeys.
One of the standout moments was meeting Theo in person. Taking the time to speak with him, hear his perspective, and be part of the wider SBS community was incredibly valuable. We also had the pleasure of hearing from and meeting Katie Piper, whose powerful story and message about resilience, confidence, and growth left a lasting impression.
Throughout the day, we had the chance to network with a wide range of businesses, opening doors to potential collaborations, partnerships, and new ideas. Being in a room with so many driven and passionate business owners created a real sense of momentum and motivation. It wasn’t just about celebrating success—it was about learning, sharing experiences, and gaining insights that we can bring back into our own business.
As Small Business Champion and Chairman of Ryman Stationery, Robert Dyas and Boux Avenue, Theo Paphitis said:
“We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK.
My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Simplifying Cleaning Ltd every success.”
Winning the SBS Award creates real opportunities for Simplifying Cleaning. It gives us increased visibility on a national platform, access to an ongoing network of successful businesses, and continued support through the SBS community. It also strengthens our credibility, showing both existing and potential clients that we are recognised for the quality and standards we deliver.
For us, this achievement represents more than just an award—it’s a reflection of the hard work, consistency, and high standards we pride ourselves on. It pushes us to continue growing, improving, and delivering the best possible service to our clients, while proudly representing our local area on a national stage.







